To the grey, stupid, and fundamentally hypocritical world of men, it must be said, and I shall say:
“Values” are not treasures, things to lock away in a display case as trophies or rare artistic expression. They are meant to be commonplace, easily copied, readily duplicated, frequently reproduced, constantly lived. In addition to living and walking them out yourselves, you need to facilitate, nurture and encourage their continuing manifestation from others by your reciprocation and responses wherever they are in evidence.
Therefore, if you truly value kindness and generosity, and wish to cultivate these values in society, your first job — even before you attempt their display yourself — is to appreciate the occasions they are offered or displayed. Do not cynically proclaim them signals of weakness, nor perceive in them an open invitation for you to secure your advantage over the one who offers them to you. Else do not claim, then, that you have even a shred of care for these as values, if you disdain those who practice them or routinely treat their presence as nought but the signal of a potential mark. And wherever your own ingratitude, neglect, or disregard have dried them up in another, do not curse a well you poisoned yourself as if it had held all along, in secret, some malicious intent to refuse to slake your relentless thirst by turning its waters bitter. Do not feign innocence nor protest that your deeds matter not and even in their absence it would always have contained this bitter and acrid muck. If you were not ashamed to do what you did, so that you did indeed do it, neither should you be ashamed to own your own deeds.
When someone gives of their time, substance, resources, interest, concern, engagement, care, and aught else, continually for your happiness, even if they ask nothing in return, you still owe them a debt of gratitude, of appreciation and respect. Even should you falter therein you owe them, at the very least, to NOT make their experience of pouring themselves out in love a matter which turns utterly odious, a foundation for regret and self-recrimination. Likewise you bear a debt to assiduously avoid ever showing them such repeated disregard that they come to despair of any goodness or worthwhile moral sense in life. You may never be able to repay what they have given, but for the love of god do not stretch forth your casual, cowardly and treacherous hands to destroy their very spirit. The absolute easiest thing you can possibly do is to restrain yourself from that at least.
Above all, you must all, collectively and individually, cease to gaslight people and demoralize them for having reasonable expectations. When people complain of being done wrongly by others—of being neglected by others, overlooked by them, disregarded, disrespected—this is never your cue to piously opine, with a sadistic smirk, that they failed somehow to “give truly,” or that the eminently reasonable expectation to simply not have their good repaid with evil somehow equates to strings-attached or “giving just to get.”
Frankly, if you are one who does such a thing, who perpetuates such a vile conflation at the cost of all that is caring and compassionate in humanity—particularly if merely for the sole purpose of your selfish satisfaction or private amusement—you truly beg for a literal millstone about your neck immediately, because such an existence is worse than utterly worthless: it is a dung-stinking wretched parasite, a plague and pestilence unfit to steal oxygen from its betters.
If you refuse to heed these words, if you refuse to grasp your duty to a world bigger than yourself and a good greater than your own, then there is no saving you. There is neither Jew nor Gentile, slave nor freeborn, commie nor fascist, Easterner nor Westerner, who may dismiss or erase this unavoidable reality, of his impact upon others and the indispensable necessity to properly manage said impact, with impunity forever. You may believe you have escaped all consequence for now, but rest assured: the length and breadth of that conviction is but a relative measure of what level of force shall be compelled to unbind you from it.